Privacy Policy

Effective Date: 13 September 2026
Last Updated: 13 September 2026

This Privacy Policy explains how Serena Mode (“we”, “us”, “our”, or the “Site”) collects, uses, shares, and protects personal information when you visit, interact with, or make a purchase through serenamode.com (the “Website”), or otherwise communicate with us (collectively referred to as the “Services”).

References to “you” and “your” mean any individual whose personal information we process, including customers, website visitors, or other individuals interacting with our Services.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described, you should discontinue use of the Services.

1. Types of Personal Information We Collect

When you use our Services, we may collect the following categories of personal information:

Device and Technical Information

Examples include:

• Browser type
• IP address
• Device identifiers
• Time zone settings
• Cookies and similar technologies
• Website usage and interaction data

Purpose:
To operate the Website correctly, improve functionality, analyse performance, prevent fraud, and maintain security.

Purchase and Order Information

Examples include:

• Full name
• Billing and shipping address
• Email address
• Telephone number
• Payment information
• Order history

Purpose:
To process payments, fulfil orders, arrange delivery, provide customer support, and manage returns and refunds.

Customer Support and Communication Information

Examples include:

• Information provided when contacting us
• Correspondence through email or other communication channels

Purpose:
To respond to enquiries, resolve issues, and improve the quality of our Services.

2. How We Use Personal Information

We may process personal information for purposes including:

• Managing and completing orders and transactions
• Communicating with you regarding purchases or enquiries
• Providing customer service and account support
• Detecting, preventing, and addressing fraud or security risks
• Improving Website functionality and user experience
• Sending promotional or marketing communications in accordance with your preferences

3. How Personal Information Is Shared

We may share personal information in the following circumstances:

• With third-party service providers that assist with payment processing, shipping, analytics, IT infrastructure, and customer support
• With e-commerce and marketing platforms such as Shopify, in accordance with their applicable privacy practices
• When you instruct or authorise us to share information, including through third-party integrations
• With affiliated entities where necessary for internal operational purposes
• To comply with legal obligations, enforce our rights, or as part of a merger, acquisition, restructuring, or sale of assets

We do not sell personal data.

4. Data Disclosures

For operational and business purposes, we may disclose categories of information including:

Categories of Information Shared

• Identifiers, such as contact and account details
• Commercial information, such as purchase and order history
• Internet or network activity, such as Website usage and interaction data

Categories of Recipients

• Service providers and vendors
• Marketing and business partners
• Corporate affiliates

We do not use sensitive personal data for the purpose of inferring characteristics about individuals.

5. User-Generated Content

If you submit reviews, comments, or other content through our Services, this information may become publicly visible.

We are not responsible for how third parties use information that you choose to make publicly available.

6. Third-Party Links

Our Website may contain links to external websites, services, or platforms.

We are not responsible for the privacy practices, security, or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.

7. Children’s Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from individuals under the age of 16.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps regarding the information.

We do not knowingly sell or share personal data belonging to individuals under 16 years of age.

8. Data Security and Retention

We implement reasonable administrative, technical, and organisational safeguards designed to protect personal information.

However, no method of transmission over the internet or electronic storage is completely secure.

We retain personal information only for as long as reasonably necessary to:

• Provide our Services
• Fulfil orders and provide customer support
• Comply with legal and regulatory obligations
• Resolve disputes
• Enforce agreements

9. Your Data Protection Rights

Depending on the laws applicable to you, you may have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Request data portability
• Restrict or object to certain processing activities
• Withdraw consent where processing is based on consent
• Submit a complaint regarding the handling of your personal information

You may opt out of marketing communications by using the unsubscribe link included in promotional emails.

Even if you unsubscribe from marketing communications, we may continue to send transactional communications such as order confirmations, shipping updates, or customer service messages.

To process certain privacy requests, we may need to verify your identity. Where permitted, an authorised representative may also submit a request on your behalf.

10. International Data Transfers

Your personal information may be transferred to and processed in countries outside your country of residence, including countries outside the United Kingdom and European Economic Area.

Where required by applicable law, we use appropriate safeguards or legally recognised mechanisms for international transfers of personal information.

11. Complaints

If you have concerns about how Serena Mode processes your personal information, please contact us using the details below.

Depending on where you live, you may also have the right to submit a complaint to the relevant data protection authority.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, regulatory, or other changes.

The most recent version of this Privacy Policy will be made available on this page.

13. Contact Information

For questions about this Privacy Policy or how we handle personal information, please contact us:

Trading Name: Serena Mode
Legal Entity: HVH
Registered Address: Bandeliersberg 118, 4707 SE Roosendaal, The Netherlands
Market Countries: United Kingdom and Poland
Email: support@serenamode.com
Phone: [PHONE NUMBER]
Website: serenamode.com
VAT Number: NL002420513B07
Chamber of Commerce (KvK): 73963011